Investment analysis is a financial evaluation process that involves assessing the performance, potential risks, and potential returns of an investment. This analysis helps investors make informed decisions about where to put their money and helps them understand the potential risks and rewards associated with different investment opportunities. It typically involves analyzing financial statements, market trends, economic data, and other relevant information to determine the value and potential profitability of a particular investment. Investment analysts use a variety of techniques, such as financial modeling, valuation methods, and risk assessment, to evaluate investment opportunities and make recommendations to clients or stakeholders. The goal of investment analysis is to help investors maximize their returns while minimizing their risks.